Oops! Wrong author.

It was an interesting event yesterday. In our monthly newsletter that we E-mail to those who have asked to receive it, for one book’s description we included the wrong author who is a popular author with the same first name as the book’s author.

I received messages from a few of our newsletter readers pointing out the error of the author of the book. One of replies was from the author of the book. She reads our newsletters (obviously), and shops our online store. It was not difficult replying to the other writers who pointed out the error, but I took more time and thought falling on my sword in replying to the author whose name was mixed up.

In the end she seemed to take it well.

What can we do after we make a mistake in public? Try to not take it too heavily. Laugh some. Commit to being more vigilant in the future. Humbly share our human feelings with others.

A story from a customer this morning

This gentle customer yesterday purchased the Episcopal Church Lesson Calendar. He sent us this reply to our reply to his order. I find it both somewhat comical and pulling at my heart strings.


Thanks so much for your quick responses and wonderful customer service.  I have ordered about three copies of this calendar this year, but I keep losing them under various circumstances.  The latest involves my stay in hospital for brain surgery.  I have since been released, and now will need a new copy.